A quiet shift with a loud impact – 2024 proved one more thing women are no longer just participants in Dubai’s real estate market they are the key players

In 2024 alone, women investors poured over AED 118 billion ($32.13 billion) into Dubai’s property market. That’s from more than 50,000 property deals, showing just how active and confident women have become in this space.

According to Majida Ali Rashid, CEO of the Real Estate Development Sector at the Dubai Land Department (DLD), women now make up 34% of all real estate investors in the city. She credits their long-term vision, strategic thinking, and leadership skills for helping shape Dubai’s real estate future.

Beyond financial returns women are also playing a crucial role in supporting Dubai’s border development objectives including those outlined in the D33 Economic Agenda and the Dubai Real estate strategy 2033.

So, what’s being done to support women in real estate?

A lot, actually.

To increase female involvement even more, DLD has initiated a few major programs

• Real estate agent program – over 1000 women have joined the real estate industry through this program.
• ReaL estate brokers Program –  This has led to more women being active brokers.

DLD is also working on:

• Flexible financing options
• Training and support for female-led businesses
• More women in leadership roles in real estate companies

And, they’re running awareness campaigns to help women feel confident about their investment decisions.

IPS 2025 Kicks Off

The International Property Show (IPS) 2025 opened with high-level talks on everything from sustainability and smart technologies to creative investment models like fractional investing.

The spotlight was on a major presentation- 

“A Roadmap for the Future of Real Estate and Urban Transformation in Dubai.”

Led by Majid Al Marri, CEO of the Real Estate Registration Sector, the session focused on the goals of the 2033 Strategy and how Dubai’s real estate market is on track , due to a 36% growth in transactions, at AED 761 billion in 2024 alone.

DLD is working on over 30 projects to push the sector forward. 

Some highlights:

• Smart Rental Index – for better rental pricing
• REES initiative – for sustainable real estate
• Real Estate Code – to boost transparency and trust

Empowering Brokers with Smarter Tools

At IPS 2025, one tool stood out- Deed – A new platform that’s making it easier for people to invest in Dubai real estate.

How?

Deed allows you to buy a share of a luxury property for as low as AED500. It’s regulated by the Dubai International Financial Centre (DIFC) and addresses many problems that investors and brokers face like high initial costs, mortgage obstacles, and administration concerns.

By making property more affordable, flexible, and accessible, Deed is opening up more people especially new and younger investors to participate